Everyone has a website these days, including your competitor. In many cases, your potential customer or client is looking at both of your sites and trying to answer the question, “Who is the right choice for me?" They want these answers quickly and easy to find. Giving them multiple pages of content to read will not only lengthen their buying process but also may scare them off. According to the Huffington Post article, "If a Picture is Worth a Thousand Words, What is a Video Worth?", video is something we should all be including in our marketing and our belief is that there is no better place than your website.
Here is a recent video we did for the new site we are building for S.W.E.A.T. Revolution: